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After a seven-year hiatus, French tech brand Alcatel has re-entered India’s smartphone market, aiming to secure a top-three position within three years.
On Tuesday, the tech player unveiled its new lineup in India: the V3 smartphone series. The latest series has been launched through Nxtcell India, its exclusive brand partner for India and select markets.
“India is a big market with multiple consumer segments. Our long-term goal for India is to be among the top three players in terms of market share in the next three years. “Not only in smartphones, but we will also be building an integrated consumer tech ecosystem in India; we will have multiple product categories,” Nxtcell India Chief Business Officer Atul Vivek told PTI.
Padget Electronics, a subsidiary of Dixon Technologies, has entered into a collaboration with NxtCell India to begin the production of the devices. Based on the deal, NxtCell will put in an initial investment of $30 million (about Rs 260 crore). The money will be used to re-establish the French tech brand in India, where a plethora of competitors dominate the crowded smartphone market.
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